Healthy Diet and Lifestyle

Eating More Calories, Staying Thinner

BY: T. COLIN CAMPBELL, PHD

Although the average caloric intake of the Chinese is higher than that of Americans (2640 vs. 2360 for adult males), and despite their smaller stature, the Chinese are much thinner than Americans. This may be attributed partially to the greater level of physical activity in rural China, but the evidence also suggests that it is explained partly by the composition of the diet.

The mainstay of the Chinese diet is cereal grain. Carbohydrate intake accounts for 70% of the caloric intake in rural China compared to about 40% in the U.S. More importantly, only 15% of the calories consumed by rural Chinese men comes from fat, compared to almost 40% in the U.S. Although the total amount of protein is more or less comparable in these two populations, the source of the protein is very different: in the U.S. over 70% of the protein is derived from non-fish animal foods compared to only 7% in rural China.

The Cornell-Oxford-China Nutririon project, conducted in mainland China and Taiwan, is a massive survey of over 10,000 families designed to study diet, lifestyle, and disease across the far reaches of rural China. By investigating simultaneously more diseases and more dietary characteristics than any other study to date, the project has generated the most comprehensive database in the world on the multiple causes of disease.


Sometimes the most elegant solution is the most simple. Why plant-based nutrition? Why not? Why develop heart disease? Cancer? Diabetes? The epidemic of chronic, degenerative disease that is sweeping the western world can not only be stopped, it can be reversed. The power lies in the hands of the consumer, in the choices we make about what to put on our plates.